Website Re-design & Branding
Website Re-design & Branding

Responsive digital solution to generate & boost leads.

Responsive digital solution to generate & boost leads.

Responsive digital solution to generate & boost leads.

COMPANY

bpc.design

bpc.design

bpc.design

Platform

Responsive

Responsive

EXPERTISE

Web Design

Web Design

Web Design

Duration

3 weeks

3 weeks

3 weeks

Designing for Designers

A digital revamp for BPC Design, an interior design studio where style meets soul and where my role was to bring that elegance online.


BPC Design, sought to elevate their online experience. Ram Teja, CEO reached out to me with a brief and a problem that he was looking to solve and boost their business.

This project focuses on a website redesign that brings BPC's brand identity, client-focused services, and design portfolio to life in a user-centered, visually compelling digital space.

A digital revamp for BPC Design, an interior design studio where style meets soul and where my role was to bring that elegance online.


BPC Design, sought to elevate their online experience. Ram Teja, CEO reached out to me with a brief and a problem that he was looking to solve and boost their business.

This project focuses on a website redesign that brings BPC's brand identity, client-focused services, and design portfolio to life in a user-centered, visually compelling digital space.

A digital revamp for BPC Design, an interior design studio where style meets soul and where my role was to bring that elegance online.


BPC Design, sought to elevate their online experience. Ram Teja, CEO reached out to me with a brief and a problem that he was looking to solve and boost their business.

This project focuses on a website redesign that brings BPC's brand identity, client-focused services, and design portfolio to life in a user-centered, visually compelling digital space.

A Stunning Brand, A Stale Experience

Despite their creative brilliance, BPC’s old website didn’t reflect their artistry, innovative design capabilities, their work, process, brand values, mission or engage their audience the way it should.

User Engagement

Limited interaction and engagement with potential clients.

Navigation Complexity

Users often found it hard to navigate through the site’s content and portfolio.

Visual Appeal

Outdated design that didn’t align with BPC’s vision of cutting-edge interiors and stylish living spaces.

Business-Focused Features

Business-Focused Features

  • Intuitive Whatsapp floating button integration, SEO optimized content.

  • Easy-to-use contact page to streamline client engagement & lead generation.

Visually Engaging

Visually Engaging

  • Emphasizing BPC's design style through an aesthetic, visually immersive layout.

  • Structured information for intuitive navigation, helping users find what they need quickly.

Client-Focused Features

Client-Focused Features

  • Including interactive features like a design inspiration blog, project gallery, completed client work pages.

  • About Section, Mission & Vision, Values and Services offered.

A Space That Speaks Their Style

Crafting a web experience that feels like walking through one of BPC’s beautifully designed spaces - inviting, intentional and inspiring.

Crafting a web experience that feels like walking through one of BPC’s beautifully designed spaces - inviting, intentional and inspiring.

Crafting a web experience that feels like walking through one of BPC’s beautifully designed spaces - inviting, intentional and inspiring.

Business-Focused Features

  • Intuitive Whatsapp floating button integration, SEO optimized content.

  • Easy-to-use contact page to streamline client engagement & lead generation.

Visually Engaging

  • Emphasizing BPC's design style through an aesthetic, visually immersive layout.

  • Structured information for intuitive navigation, helping users find what they need quickly.

Client-Focused Features

  • Including interactive features like a design inspiration blog, project gallery, completed client work pages.

  • About Section, Mission & Vision, Values and Services offered.

What Makes a Space Feel Right?

I reviewed the competitive digital landscape of Bangalore’s interior design agencies like D'Life, Livspace, Designcafe and other.

Competitive Analysis guided me through new trends, differentiators and opportunites.

Competitive Analysis

I reviewed the competitive digital landscape of Bangalore’s interior design agencies like D'Life, Livspace, Designcafe and other.

This guided me to identify trends and differentiators.

Competitive Analysis

I reviewed the competitive digital landscape of Bangalore’s interior design agencies like D'Life, Livspace, Designcafe and other.

This guided me to identify trends and differentiators.

From Scribbles to Structure

Crafted a content flow that would be simple, informative and visually cohesive with BPC’s brand values. Also, established key layouts and navigation structures in collaboration with CEO.


Blending empathy, business goals and creative strategy to reimagine how users experience BPC's brand story online.

I built a base design system with Color System. Typography, Navigation Bars and Re-Usable Components to maintain consistency and design standard across the platform.

I built a base design system with Color System. Typography, Navigation Bars and Re-Usable Components to maintain consistency and design standard across the platform.

Translating Vibes & Visuals

For the moodboard & direction, I took inspiration from different sites in the design community like dribble, behance, awwwards, saaslandingpage, figma community and few others.

This stage really helped me set the stage to discuss the likes & dislikes of the client and understand what they are expecting.

I built a base design system with Color System. Typography, Navigation Bars and Re-Usable Components to maintain consistency and design standard across the platform.

I built a base design system with Color System. Typography, Navigation Bars and Re-Usable Components to maintain consistency and design standard across the platform.

Sketching the Blueprint

I designed Low-fidelity frames focused on clarity, hierarchy and content flow - creating a strong foundation for storytelling.

Then, I collaborated with the client to make sure the colors, fonts & designs resonate to the business.

I built a base design system with Color System. Typography, Navigation Bars and Re-Usable Components to maintain consistency and design standard across the platform.

I built a base design system with Color System. Typography, Navigation Bars and Re-Usable Components to maintain consistency and design standard across the platform.

Link to Figma File

Link to Figma File

Link to Figma File

Walking Through the Space

After initial designing in Figma & confirmation on the designs, I migrated the design system to Webflow for prototyping in a staging environment.
‍
Discussed the layouts, typography & colour through the demo website with the client.

Based on request for additional features, I designed custom features like Floating WhatsApp button, CMS for blogs & projects for the website.

Interactive prototypes that simulated how users would explore the site, ensured smooth transitions and intuitive navigation.

Homepage Design using designs from Figma and building on Webflow.

Layout Design for different sections on Webflow.

Layout Design for different sections on Webflow

Layout Design for different sections on Webflow

Webflow Prototype
Webflow Prototype

Designing for responsiveness on tablet and mobile devices

Building Content Management System on Webflow.

Based on requirements & usage, I designed multiple pages which were a mix of:

  1. Static - Homepage, About Us, Our Work, Services, Contact Us & Style Guide

  2. Dynamic - CMS Collection Pages

  3. Utility Pages - Error Page, Password Protected Page

Design is in the Details

After the final launch in the production environment, I tested the designs on multiple devices.

This revealed small but impactful refinements - from better mobile interactions to more prominent CTAs. I also optimized the site for SEO, Meta ID, for higher ranking on Google and greater visibility on the internet.

After the final launch in the production environment, I tested the designs on multiple devices.

This revealed small but impactful refinements - from better mobile interactions to more prominent CTAs. I also optimized the site for SEO, Meta ID, for higher ranking on Google and greater visibility on the internet.

Link to Live Website

Link to live Website

Consistency with Character

A visual language built to scale - fonts, colors, components, buttons and spacing rules that make every page feel intentional and on-brand.

I decided to go with shades of brown as it represents Wood which is the main area of focus for the client's interior design business.

Colour & Typography

Colour & Typography

Colour & Typography

Webflow Prototype
Webflow Prototype

Icons, Buttons & Re-usable Components

Icons, Buttons & Re-usable Components

Icons, Buttons & Re-usable Components

A Digital Space Worth Visiting

An elegant, responsive, and conversion-friendly site that reflects BPC’s creative essence and leaves a lasting impression. Designed with scalability in mind to accommodate BPC’s evolving service offerings and portfolio expansion.


This project reinforced the value of communication, user research and iterative design in creating a product that meets both business objectives and user needs.

An elegant, responsive, and conversion-friendly site that reflects BPC’s creative essence and leaves a lasting impression. Designed with scalability in mind to accommodate BPC’s evolving service offerings and portfolio expansion.


This project reinforced the value of communication, user research and iterative design in creating a product that meets both business objectives and user needs.

Client-Centric Design Approach

Understanding BPC Design’s focus on transforming interiors and translating it into a digital platform that accommodates homeowners, architects and design enthusiasts exploring BPC's portfolio and services.

Visual Brand Consistency

Ensuring that every design element from Typography to Layout - aligns with BPC’s brand identity making the website modern and engaging.

Highlighting Core Values

Showcasing BPC’s expertise and ethos through impactful visual storytelling, emphasizing trust, creativity and craftsmanship.

30%

Increased User Engagement

Increased User Engagement

75%

Increase in Digital Visibility

Increase in Digital Visibility

82%

More Lead Generation

More Lead Generation

Sai Surender

Let's build innovative solutions. Get in touch.

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© 2025 All rights reserved

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Sai Surender

Let's build innovative solutions. Get in touch.

LinkedIn

Mail

Resume

© 2025 All rights reserved

Privacy Policy

Terms & Conditions

Sai Surender

Let's build innovative solutions. Get in touch.

LinkedIn

Mail

Resume

© 2025 All rights reserved

Privacy Policy

Terms & Conditions